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Accor Vacation Club Confidently Steps Up Inventory
November 29, 2008 by Travel & Overseas Property Magazine | Fractional, Residence Club, Timeshare, Real Estate · 7 Comments
44 new Gold Coast apartments purchased by Club for members’ use
Accor Vacation Club has purchased forty-four (44) one and two bedroom apartments at the 4.5 star Freshwater Point Broadbeach, QLD which will be made available for Club Members use as growth in the Club continues.
The in-demand destination, offering high quality, self-contained resort style accommodation boasts a heated pool, spa, steam room and sauna, fully quipped gymnasium, games rooms, on-site café, poolside barbecue, tour desk, and secure undercover parking. All of the air-conditioned apartments feature full kitchen facilities, private balcony, security intercom, and have wireless broadband available.
The nine level resort is directly opposite the Casino and Convention Centre, and a stone’s throw from Broadbeach’s trendy café and restaurant scene and the glorious patrolled surf beaches that the Gold Coast is famous for.
Seen as a vote of confidence in the Queensland tourism industry, it shows that despite a global downturn in mainstream hotel business the holiday ownership industry is still strong, mainly due to Member’s having future-proofed their holidays and costs by buying into the flexible points-based system.
Data collected from the Australian timeshare industry confirms that holiday owners are bucking the trend, as the appeal of regular holidays and the need to utilise their pre-paid annual points motivates them to book a getaway.
Holiday ownership continues to be a strong and stable component of the region’s tourism economy and is highlighted by findings from The Australian Timeshare and Holiday Ownership Council (ATHOC) who this week released occupancy figures provided by timeshare operators for the second quarter of 2008. These statistics show that timeshare consistently achieved occupancy rates above 94.6%.
Accor Vacation Club reported that the following Member properties consistently reported occupancies of 90% or above throughout the year during 2008, defying downward market trends domestically – Grand Mercure Apartments Flinders Lane, Melbourne; Novotel Lake Crackenback Resort, Snowy Mountains; Novotel Coffs Harbour Pacific Bay Resort; Novotel Rockford Palm Cove Resort; Grand Mercure Apartments Pinnacle Apartments, Darling Harbour; Hotel St Moritz, Queenstown; and Twin Waters Beach Houses, Sunshine Coast.
According to John Osborne, CEO of Accor Vacation Club, “Ownership is the highest form of loyalty. It is clear our owners are using their scheduled holiday time because they have already paid for their accommodation. When the expense of their stay is pre-paid, it’s easier for them to cover today’s higher airline ticket costs or fuel surcharges and overcome other economic concerns that are currently impeding travel.”
The reliable, high timeshare occupancy rates, year-round, essentially alleviate seasonal fluctuations in employment which is a huge benefit to the workforce, and ensures hotels and Resorts can plan confidently into the future for refurbishments and growth.
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